Ever wonder how major YouTube stars build a massive following? Try hard work.

Cassey Ho of Blogilates spends more than 2 hours each day responding to followers on different platforms, whether it’s through email or social media. Not only does she offer them support, she looks for how her audience is using her tools, from calendars blog posts and videos, and whether there’s something forming within her community that she should keep an eye on. “It’s all about serving that fan base,” says Ho, “and guiding them in the right direction.” Learn more in this short video.

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