The department is using something called a "sentiment meter," which asks people whether they feel safe in their neighborhood and whether they trust cops.
"This is a huge issue here," Commissioner James O'Neill told WCBS-TV. "We can lay out all the crime numbers that we want, but unless people feel safe, we're not doing our job entirely."
According to the station, a company hired by the NYPD uses social media platforms — Facebook, Twitter, Instagram and Google search — to survey up to 7,500 New Yorkers a month, from every borough, every precinct, and every sector.
Survey questions include: "Do the cops in my neighborhood treat local residents with respect?" and "Do the police in my neighborhood listen and take into account the concerns of local residents?"
“If you don’t feel safe in your neighborhood, let’s figure out why," O’Neill said. "Maybe it is a quality-of-life condition that isn’t being addressed. Maybe it’s abandoned vehicles. Maybe there are other issues going on. Maybe there’s a robbery pattern."
The news outlet reports that current sentiment meter findings show that 6.6 out of 10 New Yorkers currently say they trust the police.
The NYPD hopes to use the information to tailor outreach and manpower to each precinct in the city.