LONDON – Seeking to turn back the dial on the industry perception of it as an out-of-favor smartphone maker, Nokia unveiled Wednesday its inaugural devices that will run on Microsoft's Windows Phone operating system.
In a speech to open Nokia World, the Finnish cell phone company's developers' conference in London, CEO Stephen Elop said Nokia's newest offerings would be called the Nokia Lumia 800 and the Nokia Lumia 710, Marketwatch reported.
"It's a new dawn for Nokia," Elop told reporters and those assembled from the cell phone industry. "Eight months ago, we shared our new strategy, and today [Wednesday], we are demonstrating clear progress of this strategy in action. We're driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones."
The Lumia 800 will be available in the UK, France, Germany, Spain, Italy and The Netherlands from November for about €420 ($584). It will be available in Russia, Singapore, Taiwan and India before the end of the year.
The Lumia 710, priced at about €270, will be available in Russia, Singapore, Taiwan and India before the end of the year.
A portfolio of products will be available in the US in early 2012.
Elop also unveiled four other new cell phones as part of the Asha family -- the Asha 200, 201, 300 and 303. These devices "blur the line between smartphones and feature phones," the company said in a statement.