Kate Upton leaves perilously little to the imagination in her new Beach Bunny campaign.
The Sports Illustrated model jiggles for the camera while shouting 'It's a wrap' in the video for swimwear chain.
The eye-popping move proved the strength of the bandeau, an important factor for women like Kate.
(It's not so much different than the video of her dancing in a bikini that was momentarily banned from YouTube citing decency concerns, before being reinstated by the video sharing site.)
Kate filmed the video while in Belize shooting a new campaign for the Beach Bunny Bronze Collection.
And she revealed her delight at being able to design a few of the designs herself.
"It's been by far my favorite shoot so far, not just because of the beautiful location but because I was able to design part of the collection," she said.
"I've been involved with the company for 18 months now, I've grown so much as a model. I've gone from walking the run way for them to being here in Belize."