Revamp your beauty routine with Laura Geller's bestselling makeup essentials, including its cult-favorite baked foundation and makeup kits. (Laura Geller)
Known for its baked foundations and iconic kits, Laura Geller is a mainstay among makeup lovers, particularly those with mature skin. Cyber Week is your chance to stock up on the brand's bestselling beauty essentials without paying full price, including its popular Baked Balance-n-Brighten Foundation and easy-to-use holiday kits.
Baked Balance-n-Brighten Essentials Kit: $32 (50% off)
Original price: $64
Choose from 10 marbleized shades. (Laura Geller)
Shopping for foundation online can be notoriously difficult, especially when you’re unsure which shade will match your skin. This marbled baked foundation is currently 50% off and features a formula that adjusts as you blend, helping the color look more seamless on your skin.
The kit includes Laura Geller’s Baked Balance-n-Brighten Color Correcting Foundation and the Retractable Airbrush Kabuki Brush, which you can use to blend the powder evenly.
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Baked Blush-n-Brighten Marbleized Blush: $19.20 (40% off)
Original price: $32
It comes in three finishes: natural, satin and matte. (Laura Geller)
Pair your foundation with Laura Geller’s silky Marbleized Blush to add color and radiance to your cheeks. Reviewers with mature skin especially appreciate its lightweight feel, natural-looking finish and lasting color, while the marbled swirls create a sun-kissed glow. Like the foundation, the blush is hand-finished in Italy, according to the brand.
Holiday Baked Starter Kit: $54 with code (73% off)
Original price: $196
No minis here: every product in the kit is full-sized. (Laura Geller)
Laura Geller is known for makeup kits that simplify your routine, make thoughtful gifts and let you try several products without committing to full-size versions. This holiday set is a brand favorite with more than 54,000 reviews, and right now, you can get it for much less than its $200 list price.
The kit includes foundation, a face palette with blush, bronzer, eyeshadow and highlighter, plus two brushes: a retractable kabuki brush and a dual-ended eyeshadow brush. At 73% off, it’s the biggest discount on our list. Use code E22 to get the full deal.
Italian Marble Lipstick: $15 (40% off)
Original price: $24
Choose from mauves, peaches and pinks. (Laura Geller)
The brand’s signature marbled makeup isn’t limited to complexion products — it extends to the lips, too. This lipstick swirls multiple shades and pigments together to create multidimensional color in a single tube. Reviewers with dry lips especially praise its moisturizing feel, creamy texture and smooth application.
Holiday Glow Full Face Kit: $41 with code (65% off)
Original price: $116
You have everything you need for a full base in one kit. (Laura Geller)
Winter can leave your complexion looking a little dull, so bring back some warmth with this glow face kit. Along with the Baked Balance-n-Brighten Foundation and Italian Marble Lipstick, the set includes the brand's long-wear mascara and baked-gold highlighter for a complete holiday makeup look.
Sculpt-n-Stay Waterproof Brow Pencil & Gel: $16 (40% off)
Original price: $26
Reviewers note that this brow pencil is particularly long-lasting. (Laura Geller)
A full face isn’t complete without polished brows, so fill and shape yours with this two-in-one waterproof brow pencil and gel. The dual-ended design includes an angled pencil tip for filling sparse areas and a clear gel to shape and set your brows. Reviewers say it keeps their brows in place throughout the day.
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Jelly Balm Hydrating Lip Color: $15 (40% off)
Original price: $24
Get a glossy finish without the heavy feeling of lipstick. (Laura Geller)
Hydrate lips and impart a pop of color with this Jelly Balm hydrating lip color. Wear it on its own or add it on top of lipstick for a glossy finish. Choose between an array of colors, including berry, pink and brown.
Baked Bronze-n-Brighten Multipurpose Bronzer: $21 (40% off)
Original price: $34
Choose from three shades to warm up your skin, sculpt or add color. (Laura Geller)
Bronzer has a reputation for turning orange, but Laura Geller says its Baked Bronze-n-Brighten Multipurpose Bronzer is designed to avoid those tones. Reviewers appreciate the formula’s natural-looking color and versatility. Thanks to the mix of marbled swirls, you can use it as a bronzer, contour, highlighter or blush.
Cult Classics Full Face Kit: $69 (62% off)
Original price: $182
The lightweight formulas are especially suited for mature skin. (Laura Geller)
Give your makeup bag a refresh with this Cult Classics Full Face Kit. It includes six of the brand's popular essentials: the Baked Balance-n-Brighten Foundation, hydrating primer, Marbleized Blush, highlighter, lipstick and retractable kabuki brush. It's a good pick if you're new to the brand or want to streamline your everyday routine.
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Kajal Longwear Eyeliner: $16 (35% off)
Original price: $24
Reviewers appreciate the lovely color options, like smoky taupe, golden pink and midnight blue. (Laura Geller)
The Kajal Longwear Eyeliner works for both subtle everyday looks and dramatic smoky eyes. Its rich, creamy formula glides on smoothly without tugging and includes vitamin E and caffeine, which the brand says help moisturize and reduce the appearance of puffiness. A built-in sharpener keeps the tip precise.
Shop beauty gifts, home gifts and more for the holidays with our holiday gift guide.
