August 23, 2024 Harley-Davidson 'woke' European CEO created culture clash with US biker 'brotherhood,' say critics Harley-Davidson CEO Jochen Zeitz was Germany's corporate wunderkind, turning Puma into a global fashion brand. But critics say he was the wrong rider to drive the classic U.S. motorcycle brand.
August 21, 2024 Harley-Davidson board of directors silent on future, fate of 'woke' CEO and chairman Harley-Davidson CEO and chairman of the board Jochen Zeitz is facing new questions following PR gaffes and customer rebellion. Fox News Digital reached out to each board member for reaction.
August 19, 2024 Harley-Davidson slams brakes on 'woke' policies after sparking biker and social-media outrage Harley-Davidson issued a statement on Monday renouncing DEI initiatives after facing withering attacks on social media for what critics called "woke" policies that conflicted with it score market.
August 17, 2024 Harley-Davidson CEO compares himself to 'Taliban' in effort to remake motorcycle brand Harley-Davidson CEO Jochen Zeitz compared himself to the Taliban in a 2020 speech, saying he's "trying to redefine" capitalism. Some longtime riders are now abandoning the company.
August 10, 2024 Check out the latest and safest motorcycle gear ahead of American Flat Track race Auto industry expert Mike Caudill reports from Sturgis, South Dakota, where Harley Davidson and other notable brands are going off-road in a new fleet of motorbikes and gear.
August 9, 2024 Harley-Davidson 'used' bikers before 'woke' controversy, former outlaw rider claims Harley-Davidson "built" its brand and added billions in value on backs of biker gangs, say longtime club members — and the latest "woke" moves by the company are a new angle of discontent.
August 9, 2024 Meet the American who founded the Sturgis Motorcycle Rally, 'put the brotherhood in motorcycles' J.C. "Pappy" Hoel founded the Sturgis Motorcycle Rally in 1938. It's the world's most successful motorcycle rally, drawing 500,000+ annually to remote South Dakota.
August 7, 2024 Harley-Davidson faces 'woke' accusations from Sturgis bikers: 'Breaks my heart' Harley-Davidson is facing a Bud Light-level backlash at the Sturgis Motorcycle Rally in South Dakota, the world's largest gathering of bikers, over concerns the company has gone woke.
July 13, 2024 Harley-Davidson Museum to be site of GOP event in US motorcycle mecca Milwaukee Harley-Davidson draws attention and its museum will be the site of an event for GOP delegates as the Republican National Convention rolls into the motorcycle company's hometown of Milwaukee.
June 26, 2024 Entire California Hells Angels chapter arrested in criminal street gang investigation The Kern County Sheriff's Office has announced the arrests of the entire Bakersfield, California chapter of the Hells Angels "outlaw motorcycle gang."