Chevrolet is in the pink.
The automaker has announced that its upcoming supermini, the Spark, will be available in a range of bright colors that includes Jalapeno, Denim, Lemonade and Techno Pink when it goes on sale in mid-2012.
Owners will get to enjoy their choice of hue all of the time as the Spark’s stylish interior features body-color trim throughout, along with a motorcycle-style instrument cluster.
Power for the easy to park economy car comes from a 1.2-liter four-cylinder engine that pumps out 85 horsepower. That’s second to last in the United States behind only the Smart Fortwo’s 70 hp three-cylinder motor, but since the Spark weighs just 2269 pounds it should be plenty.
Neither fuel economy ratings or pricing have been announced, but the South Korean-built Spark should slot in under the recently introduced $14,495 Sonic subcompact in Chevy’s lineup. Like that car, the Spark comes standard with 10 airbags.
One feature the Spark offers that the Sonic, or any of its direct competition doesn’t is a 7-inch touch screen monitor equipped with GM’s new MyLink infotainment system, which pairs with a smartphone to offer Pandora and Stitcher internet radio along with cloud-based navigation. Sounds like just the thing for an urbane traveling salesperson.
If Mary Kay is looking to downsize its fleet of Career Cars, now might be a good time.