PARIS (AP) — This time, the World Cup trophy will be traveling in style.
From the tournament's beginning in 1930, the World Cup trophy has always been transported in an armored metal case — largely for reasons of security.
But as Louis Vuitton spokesman Antoine Arnault put it: "There was no reason why security couldn't be synonymous with elegance."
The case features gold-colored clasps and the famed LV logo theme. Soccer governing body FIFA ordered it in March.
The fashion house also has a contract to make another one for the 2014 World Cup.