Kyle Larson's son stars in upcoming commercial

Owen Larson, son of NASCAR Sprint Cup Series driver Kyle Larson and Katelyn Sweet, is reaping the benefits of dad's Target sponsorship.

In a Huggies "Little Movers" diapers commercials produced by Target, the 1-year-old appears to be a natural as he runs around with mom and dad in his television debut.

The commercials were filmed at Larson's home in Charlotte, North Carolina.

Larson's No. 42 Chip Ganassi Racing Chevrolet will feature a Huggies "Little Movers" paint scheme in Saturday night's Bass Pro Shops NRA Night Race at Bristol Motor Speedway.

Sweet provided a glimpse of the commercial on Instagram.