Now here's a great idea to grow the sport: Starting next year, children 12 years of age and younger will be admitted free to every NASCAR XFINITY Series and NASCAR Camping World Truck Series race.
And while many tracks already have various programs and events for young people in place, letting kids into races free of charge is a bold and innovative idea that should help build fans from a young age.
"There really is no other experience like attending a NASCAR race in person, and that's especially true for kids," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "So many children have become lifelong NASCAR fans because their parents brought them to their first race, and this new ticket offering makes it even more affordable for families to create memories that will last a lifetime."
In a press release announcing the new policy, NASCAR spelled out the particulars of the offer. "Beginning in 2017, the number of complimentary tickets available for children 12 and younger will vary from venue to venue for every adult ticket purchased. Specific track policies and procedures, including sections in which the tickets are offered, will still apply and may differ for each track as well in an effort to welcome and accommodate as many families as possible."
We're sure you'll be hearing a lot more about this prior to the start of next season.