True North Sports & Entertainment is pleased to announce today Craig Heisinger has been named to the position of Senior Vice-President & Director, Hockey Operations/Assistant General Manager of the newly acquired Winnipeg-based NHL franchise.

Heisinger moves on to his new position after working with the Manitoba Moose in different capacities throughout the team's 15-year existence in both the International Hockey League and American Hockey League. Most notably, he served as Manitoba's General Manager for the past nine seasons during which time the Moose accumulated a record of 381-254-35-50 (0.588 winning percentage) and reached the Calder Cup Playoffs in eight of nine seasons, including a berth in the Calder Cup Final in 2009.

Craig Heisinger began his tenure with the Manitoba Moose as the team's Equipment Manager in 1996. "Zinger" then transitioned to a managerial position when he became Assistant General Manager of the hockey club in 1999. Three years later, Heisinger was appointed General Manager of the Moose on July 15th, 2002, succeeding Randy Carlyle. Zinger retained that position until the end of the 2010-11 season. During that time, Heisinger was named the winner of the James C. Hendy Memorial Award as the outstanding executive in the American Hockey League following the team's most successful season in 2008-09. That season the Moose finished first overall in the AHL and reached the Calder Cup Finals.

Heisinger received his start in hockey as the Equipment Manager of the Fort Garry South Blues of the Manitoba Junior Hockey League during the 1978-79 season. He spent the next eight years in the Western Hockey League with the Winnipeg Warriors and Brandon Wheat Kings. In 1988, after his final year in Brandon, he represented Canada as the Trainer for the gold-medal-winning World Junior Team in Moscow. After the championships, Heisinger joined the Winnipeg Jets as Assistant Equipment Manager. In 1990, he became the Jets' Senior Equipment Manager and was with the team until their move to Phoenix in 1996. In 1997 he worked with the gold-medal-winning Canadian Team at the World Championships, and in 1998 he was selected as the Equipment Manager for the Canadian Olympic Team in Nagano, Japan.

Heisinger and his wife, Vickie, have four sons, Jake (19), Mack (17), Tucker (15) & Zachery (15).