HOUSTON, TX - DECEMBER 01: J.J. Watt #99 of Houston Texans enters the field before the game against the New England Patriots at Reliant Stadium on December 1, 2013 in Houston, Texas. (Photo by Scott Halleran/Getty Images)
Former Wisconsin Badgers defensive end J.J. Watt has a new look.
The Houston Texans star debuted his new personal logo on social media yesterday, a stylized take on his initials that also seems to evoke the University of Wisconsin.
"My logo. My vision. My goals," Watt said in a post on Instagram.
The image is comprised of back-to-back Js arranged as a W, highlighting both his last name and (probably) the name of his alma mater.
The logo also seems to reference Watt's number 99 when flipped upside down, and debuted alongside a Reebok video hyping his new slogan: "Hunt Greatness."
Watt signed an endorsement deal with Reebok early last year.
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