Jonathan Alpert

Jonathan Alpert is a psychotherapist practicing in New York City and Washington, D.C., and author of the forthcoming book, "Therapy Nation" (HarperCollins, 2026). @JonathanAlpert

Nike’s new slogan is the perfect motto for an anxious America

Opinion October 30

Nike’s new slogan is the perfect motto for an anxious America

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Luigi Mangione case shows how grievance culture has become America's 'license to break the law'

Opinion August 23

Luigi Mangione case shows how grievance culture has become America's 'license to break the law'

Therapy culture and victimhood mentality are creating a dangerous mindset where people use grievances to justify breaking rules and laws.

How America can lead itself out of its mental health crisis

Opinion April 24

How America can lead itself out of its mental health crisis

I’ve seen patients stuck in a mindset that rewards fragility, elevates victimhood and leaves people feeling powerless rather than giving them the resilience they need to face life’s challenges.