Grab your beach bag — Target has introduced a new line of swimwear for all shapes and sizes of women.
Yahoo! Style reported the company is promoting its new collection with the tagline “suits for every beach body under the sun.” To do so, it’s using a group of models with diverse bodies, including dancer and YouTube star Megan Batoon, Miss Teen USA Kamie Crawford and professional skateboarder Lizzie Armanato.
Denise Bidot, a plus-size model who has been featured in unretouched images in Lane Bryant ads, is another face of Target’s new campaign, Yahoo! reported.
In a sponsored Instagram post, Bidot shared a photo of herself in a bright pink and blue floral print tankini, writing that she feels “alive and ready to take on the day” after a workout she completed prior to snapping the pic.
“This @Targetstyle suit was the perfect piece to wear,” she wrote in the post, which had garnered 13,000 likes as of Friday morning. “I was able to stay cool and the cut of the suit kept everything in place. Not to mention, I was able to run straight into the water after.”
Many of the styles for Target’s new line are mix-and-match, all with the aim of helping women feel confident and comfortable in their swimwear, the company wrote on its site.
“Finding your favorite style suit is important, and we’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits,” Target wrote. “After all, you look your best when you feel your best!”
Online, Target is receiving praise from people who agree with its new spin on what a “bikini body” should look like.
Check out some of the models’ images below, and tell us, what do you think of the new line?