Gen Z drinks less as Gen X alcohol consumption rises, study reveals

Trace Gallagher hosts a panel to discuss a USC study showing Gen Z is drinking less alcohol than Gen X, opting instead for wellness trends.

USC researchers find alcohol consumption among Gen Z dropped over five percent from 2022 to 2024. Trace Gallagher leads a panel with Anita Vogel, Dr. Houman Hemmati and Caroline Joyous to discuss how zoomers are opting for wellness trends and cannabis over alcohol. Dr. Brian Lee warns that liver disease continues to affect older generations like Gen X.