Shoppers slam fashion retailer over cheap bikini: 'Disgusting, questionable ethics'
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Shoppers are upset with fashion retailer Missguided over their £1 ($1.25) bikini promotion, which many have called unethical and bad for the environment.
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The fast-fashion retailer launched the item as part of a “limited-time-only” promotion to celebrate the company’s 10-year anniversary. The site announced it would be dropping 1,000 of the string bikinis every day.
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However, those online were quick to slam the store, claiming the cheap product was hurting garment workers.
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But not everyone was critical of the 85-percent polyester string bikini, which has sold out in each size every day.
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In a statement from Missguided, the company addressed the shoppers' concerns and claimed the bikini was sourced “to the same high standards” as its other items.
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“We launched the £1 bikini as a promotional item to celebrate 10 years of empowering women to look and feel good without breaking the bank," reads a statement on the company’s website.
"It cost us more to produce than £1 and we're absorbing the costs so we can offer it at an incredible price as a gift to our customers."