Perhaps because they got away with convincing us they were turning into a burger chain, IHOP will now try to sell pizza.
Well, sort of.
Beginning later this week, IHOP is planning to debut a line of “Pancizzas” in honor of National Pizza Day on Feb. 9. But what exactly is a “Pancizza” (pronounced Pan-keet-za)? Well, according to a press release, the chain’s newest foodstuff is “a combination of America’s two most favorite round foods — pancakes and pizza — in one delicious dish.”
More specifically, Pancizzas are 7-inch “individual-sized” pancakes available in three flavors — Original Buttermilk, Bacon and Cheddar, and Cupcake — and served in a pizza box with various syrups on the side.
The chain has also announced its Pancizzas will be available for delivery in select areas of Chicago, Dallas, New York and Los Angeles on Feb. 9 and 10 via DoorDash, and for a $0 delivery fee.
“IHOP has a lot of milestones to celebrate with our delivery program and our largest delivery partner, DoorDash, so what better way to do that than to join in on the National Pizza Day fun with our very own pancake-pizza creation: Pancizza,” IHOP’s CMO Brad Haley said in a press release.
“After all, pizza was one of the first and still the biggest ‘circle in a box’ take-out and delivery items in America so, naturally, we thought that we could do our very own IHOP, pancakeified version.
As part of the Pancizza’s promotion, IHOP will be taking over Bleecker Street Pizza in NYC to hand out slices of its latest creation on Feb. 9.
Haley also told USA Today he expects “more restaurants” will begin offering Pancizzas in the week following National Pizza Day.