Discovery Communications signed its first long-form distribution deal with Hulu, a pact that grants the Internet TV service exclusive subscription video-on-demand rights to seafaring reality series “Deadliest Catch.”
Shows from across Discovery’s portfolio of channels, which will become available on Hulu and Hulu Plus on Jan. 1, 2015, include “Mythbusters,” “The Little Couple,” “Say Yes to the Dress,” “Treehouse Masters,” “How It’s Made” and “Homicide Hunter.” Hulu also has exclusive U.S. SVOD rights to Discovery Channel’s “Deadliest Catch,” about Alaskan crab fisherman trolling the treacherous waters of the Bering Sea.
The deal will let Discovery “connect with new audiences” and build viewership for its networks across platforms, said Rebecca Glashow, Discovery’s senior VP of digital distribution and partnerships. “Hulu’s offering is as compelling for viewers as it is for programming partners, with a rich, brand-friendly environment to showcase both the strong lineup of Discovery content available on Hulu, as well as our world-class linear TV brands,” Glashow commented.
“As we expand our offering of premium content, we look for compelling titles that will appeal to our broad audience,” added Craig Erwich, senior VP and head of content for Hulu. “This new agreement with Discovery Communications enhances our catalog of high-quality programming in a variety of genres, including some of the most popular unscripted series on television today.”
Hulu, a joint venture of 21st Century Fox, Disney and NBCUniversal, has been steadily expanding its lineup of licensed and original content as it looks to step up competition with Netflix, the leader in the SVOD category.
The deal covers programming from multiple networks including Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science, Destination America and original Spanish-language content from Discovery en Español.