Cristina Saralegui Signs Deal with SiriusXM; New Radio Show to Launch in the Fall
Cristina Saralegui, once known as the reigning talk-show queen of la farandula (gossip), is back.
The Latina Oprah signed an exclusive deal with XM radio to launch the Cristina Channel in the fall, National Latino Broadcasting (NLB) announced on Monday. The deal was first reported by SiriusXM Satellite Radio News.
Saralegui’s radio program will target what XM radio calls the “multi-generational Latinos” in the U.S. Her fans can expect an eclectic line-up of entertainment, news, home décor tips, travel, and even a segment devoted to self-empowering.
“I’m thrilled about this new affiliation with NLB,” XM Radio quoted her as saying.“I look forward to creating programming on SiriusXM that will entertain, inform and uplift my people.”
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