These American-made beard care products show support for our veterans. (iStock)
As America celebrates its 250th anniversary, support veteran-owned businesses with grooming products made in the U.S. From beard oils and conditioners to balms and waxes, these brands offer everything you need to keep your facial hair looking its best.
"A quality beard oil helps hydrate both the beard and the skin beneath it, reducing itchiness, minimizing beard dandruff and creating a healthier environment for growth," said Andrew Evilsizor, master barber and founder of EvilFades Barbershop.
READ MORE: America 250 is coming: What to know and the best commemorative gear to buy
Badass Beard Care
Founded by veterans, Badass Beard Care offers beard oils, balms and other grooming products made with natural ingredients.
Beard care oil: $17.99
Take care of dry beards with oil formulated with natural ingredients. (Amazon)
Made from 100% natural ingredients and scented with sandalwood, bourbon and vanilla, Badass Beard Care oils leave your beard smelling great and feeling soft to the touch. It's designed to help soothe itchy, dry skin daily while keeping your beard conditioned all day long. If you're looking for something fresher, the brand also offers the Ladies Man scent.
Beard butter: $24.99
Soothe coarse beards with beard butter available in a handful of scents. (Amazon)
Outlaw Beard Butter is scented with tobacco, spicy black pepper and mouth-watering vanilla. There's also Badass Beard Care's Original scent, featuring notes of sandalwood, bourbon and vanilla. Each butter contains natural ingredients that hydrate skin, minimize dandruff and help your beard stay healthy.
Beard balm: $19.99
Choose from more than a dozen balm scents. (Amazon)
Badass Beard Care offers beard balm in more than a dozen fragrances. The Ladies Man beard balm is scented with lemon crème and orange, giving your beard a fresh aroma. The Mountain Man scent is woodier, with notes of pine and cedarwood. Gentle on your skin, the balm helps keep your beard soft and conditions the skin underneath.
Beard wash: $19.99
Tea tree oil, eucalyptus and peppermint keep your beard fresh and clean. (Amazon)
Maintain a clean beard with Badass Beard Care's beard wash. Made with tea tree oil, eucalyptus and peppermint, the formula provides a cooling sensation as you wash. The wash tackles dirt and grime but won't dry out your facial hair or skin.
Beard care trial kit: $34.99
This is the perfect gift set for the man in your life. (Amazon)
Can't pick just one? Badass Beard Care's sampler pack includes eight travel-size oils and balms in all their top scents. It also makes a thoughtful gift for him — with each tin or bottle lasting about a week for shorter beards.
READ MORE: Shopping for America 250? Here's what's actually made in the USA — and what's imported
Mad Viking Beard Co.
Mad Viking Beard Co. pairs its beard care products with support for the military community, donating a portion of select sales to the Semper Fi & America's Fund.
Biotin Beard Wash: $21
Nourishing botanicals keep your beard soft. (Amazon)
Mad Viking's Valhalla Biotin Beard Wash blends sandalwood and vanilla while softening, cleansing and conditioning all at once. Packed with ingredients like camellia, ginseng and seaweed extract, it helps strengthen your facial hair by nourishing the skin underneath. Plus, rice protein, jojoba oil and olive oil hydrate dry facial hair and skin.
Dana Rollo, head of education and hairstylist at ACTIIV, recommends many of the ingredients found in Mad Viking's beard wash.
"I always encourage people to look beyond marketing and focus on ingredients that support hydration, conditioning and skin health…such as jojoba oil, aloe vera, castor oil and vitamin E," Rollo said.
Beard balm: $21
This non-oily balm eases frizz. (Amazon)
Mint, orange and cedar all come together to make the Fenrir beard balm, which provides medium hold that tames and styles unruly beards. A small amount keeps facial hair soft, hydrated and manageable from dawn to dusk.
Beard oil: $20
Relax your beard using this oil that's crafted for longer beards. (Amazon)
Mad Viking's Valhalla oil is suitable for all beard lengths. Featuring notes of sandalwood and vanilla, it gives you a warm scent while helping nourish dry, itchy beards. The American-made formula is free of harsh ingredients or synthetic additives.
Biotin beard conditioner: $21
Make your beard shine and keep it soft with a good beard conditioner. (Amazon)
Like Mad Viking's other products, its Valhalla beard conditioner comes in classic scents like sandalwood and vanilla. You can also choose from citrus, woodsy, bourbon, rum and tobacco-inspired options. The conditioner gently softens your beard over time with the help of ingredients such as olive oil, jojoba oil and rice proteins, which add a healthy shine.
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The Vintage Grooming Company
Frustrated by years of razor burn in the military, Derwood Willhite and his wife founded The Vintage Grooming Company. The Colorado-based brand offers all-natural grooming products and expert advice for men.
Gold Standard mustache kit: $99.98
Get everything you need to keep your mustache in line. (Amazon)
A Gold Standard mustache kit comes with four mini mustache waxes, two combs and a mustache wax remover oil. The ultra-strong hold keeps your mustache exactly where you want it for up to eight hours without leaving an oily residue. Each wax is unscented so you won't breathe in overwhelming smells.
Beard oil: $14.98
Get rid of flaky beards with this beard oil. (Amazon)
The Vintage Grooming Company's beard oil is a lightweight, non-greasy oil that tames flyaways. Ideal for full beards or stubble, this oil reduces flakiness and minimizes dry skin for soft skin and manageable facial hair. The formula is alcohol-, aluminum- and paraben-free, so it won't irritate your skin.
Mustache and beard comb: $11.98
Tame your mustache or beard with this unique mustache comb. (Amazon)
You can't go wrong with this mustache and beard comb. It’s perfect for styling handlebar mustaches or beards of all kinds. It conveniently fits in your pocket and features The Vintage Grooming Company's tough-looking logo.
Death grip extra strong hold mustache wax: $18.98
Keep your mustache in place for up to eight hours. (Amazon)
If you want your handlebar mustache to stay put for an extended period, go with this death grip mustache wax. The extra strong hold lasts for up to eight hours, even in hot weather. This one-ounce tin can last for up to four months. Natural, cruelty-free ingredients keep the wax safe for those with sensitive skin.
Live Bearded
Not veteran-owned but veteran-friendly, Live Bearded was founded by two friends in 2016, hires vets and makes American-made grooming products with natural ingredients.
Beard butter: $20
Choose from scents like lavender and bourbon. (Amazon)
Live Bearded's beard butter comes in two scent profiles: lavender, vanilla and cedar, or bourbon, bitters and citrus. Each is made with all-natural ingredients that are genuinely good for your beard and skin. The butter provides a light or medium hold while adding much-needed moisture to dry beards.
Beard wash: $20
A water-based cleaner that won’t irritate your skin. (Amazon)
Thoroughly clean your beard with Live Bearded's all-natural beard wash. It's a water-based cleaner that’s gentle on sensitive skin. You can use it daily without worrying about dryness or irritation. Warm scents of sandalwood and vanilla make up the wash and help support healthy beard growth.
Beard oil: $19
Handcrafted oils keep your beard from itching. (Amazon)
After washing your beard, using Live Bearded's beard oil further nourishes your beard. Choose from seven manly scents ranging from bourbon and tobacco to cedar and bergamot (there's also an unscented version). Each oil is handcrafted and blended to create a hydrating serum that helps you avoid the dreaded beard itch.
READ MORE: Father's Day gifts under $25 on Amazon that Dad will actually use
Complete beard grooming kit: $68
Get a little bit of everything Live Bearded has to offer. (Amazon)
The Live Bearded complete grooming kit includes beard wash and conditioner, beard oil and beard butter. All products are made with natural ingredients like aloe, which "helps soften coarse hair and add shine," according to Evilsizor. He also noted that the other ingredients in this kit — coconut oil, avocado oil and shea butter — add moisture to both your beard and skin.
Other beard care products the experts recommend
When we talked to the experts, many of them had personal recommendations for beard care products they've seen work.
ACTIIV thickening beard oil: $32
This lightweight, non-greasy formula helps beards grow thicker. (Amazon)
"A gentle beard wash helps remove buildup without overdrying the skin. A beard oil, such as ACTIIV’s thickening beard oil, can help soften coarse facial hair and improve manageability, while aiding in the hydration of the skin hiding under the beard" — Dana Rollo, head of education and a hairstylist at ACTIIV
Layrite concentrated beard oil: $22.50
Get a fragrance-free beard oil for sensitive skin. (Amazon)
"If someone wears cologne, I send them straight to the Layrite concentrated beard oil. Fragrance-free, all those great oils we want to see: sweet almond, avocado, argan. Layrite absorbs fast and doesn't compete with any other scent they're wearing. This is a barbershop brand developed by barbers, so they brought all of that experience to bear." — Tom Henkenius, founder of Henkey's, a curated online men's grooming retailer out of Long Beach, CA.
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Horbäach Abyssinian oil: $8.99
This lightweight oil helps with growth. (Amazon)
"For longer beards, you want lighter weight oils that can penetrate the thick beard and reach the skin. For that I’d say look for Abyssinian oil." — Tom Henkenius
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