Updated

North Korean leader Kim Jong Un appears to be trying out a new tactic to boost the image of his authoritarian regime — he's putting the spotlight on the women in his life.

Over the past few months, Kim has increasingly shared the stage with his younger sister, who became an instant celebrity as his envoy to the Pyeongchang Winter Olympics, and his wife, a former singer in her late 20s.

For sure, there is only one star of the show in North Korea, and that is Kim himself.

But the greater public role for Kim Yo Jong, his sister, and Ri Sol Ju, his wife, comes as Kim is embarking on a "charm offensive" — a series of summits and diplomatic moves that have significantly raised his international profile.