Foreign Minister Stef Blok tweeted the picture of a giant monster mascot laying on his desk sporting a “Brexit” T-shirt. “Make sure Brexit doesn't sit – or lie – in your way,” Blok wrote.
The monster’s message is simple: Dutch firms must prepare for the possible impact on their business due to Brexit potentially crashing out of the E.U. without any deal.
“Behold the Dutch government's Brexit muppet, which is being used to inform businesses of brexit risks by disrupting biz and trade,” tweeted The Daily Telegraph's Brussels correspondent James Crisp.
“I love how the Dutch looked at Brexit and decided it's a represented by a hairy blue muppet. There are so many ways this is true,” wrote comedian Tiernan Douieb.
The Dutch government has taken multiple measures, including radio ads, to warn companies based in the Netherlands that there could be significant difficulties for their business, because the country is one of the top trading partners of the UK, the BBC reported.
The fears of economic difficulties were exacerbated amid deadlock over the negotiations between Britain and the E.U. and the rejection of the previous deal in the British Parliament.
The Dutch official’s swipe at Britain came as the country's prime minister, Mark Rutte, said Britain has become a “diminished” and “waning” country after the 2016 referendum in which people voted to leave the EU.
“It is going to become an economy of intermediate size in a place in the Atlantic Ocean,” Rutte told Spanish newspaper El Pais. “It is neither the US nor the EU. It is too small to appear on the world stage on its own.”
At the same time, according to the BBC, the Netherlands apparently benefited from Brexit at the expense of Britain as some companies have moved away from the country amid the turmoil and uncertainty.