Massachusetts State Police took four people into custody Friday morning after discovering 1,250 individual bags of heroin marked "Obama Care," authorities said.

According to a post on the department's Facebook page, a trooper spotted a vehicle in Hatfield, Mass., with several violations. Police called on a police K9, Frankie, who located the heroin in the vehicle.

Lt. Daniel Richard, a police spokesman, said each bag of heroin can command anywhere from $7 to $20 in street value. Though this is the first time Richard has seen "Obama Care" stamp on a drug bag, but similar stamps can be used by drug producers as a branding.

ObamaCare, the country's new health law, has been criticized for its implementation. Americans with health insurance are blaming the law for their rising premiums and deductibles, and overall 3 in 4 say the rollout of coverage for the uninsured has gone poorly.

A Politicker post reported that since his election in 2008, Obama's name and image have appeared on various contraband products like LSD and ecstasy pills.

The Associated Press contributed to this report