Marfa's fake Prada store deemed illegal roadside ad by Texas officials

Texas officials say the Prada Marfa is an illegal roadside advertisement and is considering what to do about the iconic West Texas structure.

The shack-sized Prada Marfa was installed in 2005 along a rural U.S highway. It resembles a storefront of the high-end Italian fashion brand.

It came under scrutiny this summer after Playboy installed a 40-foot sign with a neon-lit bunny nearby.

The state ordered Playboy to remove its sign within the next month. It has not yet determined whether to take similar action against the Prada Marfa.

Texas Department of Transportation spokeswoman Veronica Beyer says both are considered advertisements and therefore can't be placed by a U.S. highway.