A Maine business group has apologized for a holiday promotion it called "Hunt for the Indian," after residents took to social media to decry it as racially insensitive.

The promotion by the Skowhegan Area Chamber of Commerce asks its members to place a small Native American figurine inside their businesses, with clues on social media encouraging shoppers to find it. The businesses could then offer a discount reward for winners.

The figurine is a replica of a 62-foot-tall sculpture in downtown Skowhegan meant to honor local Native American tribes.

The promotion was announced Saturday, and residents quickly started lambasting the effort through social media.

The chamber cancelled the event Sunday, saying the promotion was a poor idea and they didn't intend to offend anyone.