If the thought of crowdfunding conjures notions of converting untold masses, it might be helpful to envision the process as slightly more personalized.
“The number one myth [about crowdfunding] is the word ‘crowd’ itself,” says Sally Outlaw, CEO of Peerbackers, a consulting firm. “You have to go out there really one-to-one. It comes back down to personal relationships -- the success of a campaign.”
For more from Outlaw, including the second-biggest myth surrounding crowdfunding, check out this short video.