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SeaWorld Entertainment Inc. is eliminating 320 jobs across its 12-park company.

Company officials said Tuesday in a statement that the goal of the restructuring is to eliminate costs and improve the company's operations.

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The job eliminations involve both salaried and hourly workers.

The company says it will offer severance packages and job-placement assistance to affected workers.

SeaWorld's attendance and revenue have suffered in the face of a campaign by animal-rights activists.

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Earlier this year, the company announced it was ending its orca-breeding program and stopping its traditional killer-whale shows.

The company has parks in Florida, Texas, California, Pennsylvania and Virginia.