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It was a full-on grumpy-off at Disneyland Park on Tuesday, when the Internet’s favorite feline, Grumpy Cat, faced off against another famous Grumpy, the dwarf from Snow White.
The battle was an epic fight to the grumpiest and Grumpy Cat, whose real name is Tardar Sauce, arose victorious.
They faced off in an empty square next to Sleeping Beauty Castle, where Grumpy Cat remained totally unimpressed by Grumpy’s furtive circling gestures and looked even grumpier as Grumpy attempted to show her how to throw coins into a wishing well. Grumpy Cat then wandered grouchily into Mickey’s Toontown and sat totally bored in Pluto’s house, enjoying her victory.
The fluffy white kitty went viral last year, eventually landing a bit part in a Hollywood movie, an endorsement deal with Nestle Purina PetCare and inspiring its own iced coffee, the Grumppuccino.
Grumpy Cat was one of about two dozen Internet celebrities who toured the park as part of a new marketing tactic by Disney. Called Show Your Disney Side, the new strategy aims to use social media to promote the theme parks through it social media fans. Tuesday’s event even ended with an organized “selfies” shot for the invited social media superstars.
Some other guests included “How to Be a Dad” blogger Charlie Capen, video personality Mark Malkoff, “CuteGirlsHairstyles” YouTube star Mindy McKnight and stop-motion Vine animator Ian Padgham.
According to the LA Times, the 24 social media superstars invited to the event have a combined fan following of 30 million and have generated an estimated 2 billion views online.
"Everyone has a Disney Side,” Leslie Ferraro, Disney’s executive vice president of global marketing said in a release. “That more fun-loving, adventurous side that comes out to play at a Disney theme park. We invited these Internet artists to express their Disney Side, and they delivered with creativity, humor and real passion for our parks."
To see photos and tweets from the day, search the hashtag #DisneySide or check out the Disney Parks Blog.