'Collective' outrage over MSNBC promo

This is a rush transcript from "The Five," April 9, 2013. This copy may not be in its final form and may be updated.

KIMBERLY GUILFOYLE, CO-HOST: Do your children belong to you? Or do they belong to the government?

Now, according to NBC News cable operation, it's not you. Take a look at MSNBC's new ad featuring one of their stars Melissa Harris-Perry, who is a left wing professor at Tulane. She thinks children are the property of the collected.

Listen closely.


MELISSA HARRIS-PERRY, MSNBC: We have never invested as much in public education as we should have, because we've always had kind of a private notion of children. Your kid is yours and totally your responsibility. We haven't had a very collective notion of these are our children. So part of it is we have to break through our private idea that kids belong to their parents or kids belong to their families and recognize that kids belong to whole communities. Once its everybody's responsibility and not just the household's, then we start making better investments.


GUILFOYLE: Wow. So once again, another attack on the nuclear family.

Eric, we have seen and heard this kind of thing before, but how bold.

ERIC BOLLING, CO-HOST: We need to point out that isn't necessarily just her words. It's broadcast on MSNBC.

MSNBC is out of touch. MSNBC has declared war on the American fabric.

They are determined to change our life, our lifestyle, how we think, how we act. From radicals like Al Sharpton to RINOs like "Morning Joe", who by the way I can't figure out why "Morning Joe" thinks he is a Republican besides wearing the blue blazer. I'm not really sure what else makes him a Republican.

GUILFOYLE: I thought you liked him.

BOLLING: Hold on. I don't. I don't. I like to watch -- I watch the show. I watch "Fox & Friends." I go back and forth. I watch them both because I like the politics. I like the angles. But I'm not sure why "Morning Joe" calls himself a Republican because he's not. He's a RINO.

Liberals are feeding a narrative that the state knows best cradle to grave.

While conservatives are feeding the narrative that we believe that the community knows best. What's at the center of the community? The family.

So, you have a vast difference between the liberal MSNBC and the conservative rest of us.


DANA PERINO, HOST: What? Which part of that should I reply to?

GUILFOYLE: What do you think about this ad? Is it appropriate for networks to run this or for Bob to have his own phone on?

PERINO: It inappropriate for Bob to have his phone. If the collective had raised him correctly, then he would have known to turn off his phone at the table.


GUILFOYLE: Melissa Harris-Perry --

GREG GUTFELD, CO-HOST: It's one of her children. Remember.

PERINO: I don't have children for a reason. I don't want to have children. I don't, because that would have been my responsibility. I don't think -- but in the life of Julia, you can do whatever you want and you get to have the collective raise your children and take care of you when you are old, like -- it doesn't make any sense.

But if the collective would come over and help a mom wipe Jimmy's butt while she is trying to call the dishwasher repairman and do all the things that moms do. If the collective is going to come and help with that, that would be great.

And then when you get to be a teenager, what do you do? You grow up and turn to the collective and say, I never asked to be born.

None of this makes any sense except to try to get attention, which she has achieved.

GUILFOYLE: All right. So what was it a publicity stunt or part of the groupthink over there?

GUTFELD: Well, OK. She says that children belong to the community, but does that include the unborn? Of course not.

So, there is a little bit of an inconsistency here. If you are going to talk about that, then you have to talk about that as well. But I guess if you can spread the wealth, why not spread the kids? I love this idea because I don't have any kids. But I have chores. And I need these chores to be done. So if I can borrow anybody's children at any time in my community, why not?

Essentially what she's doing and I don't think she is a bad person for this, this all comes from the toxic teacher's lounge, words like collective. She has spent more time in the Ivy League than actual ivy. But what this is she is passing the buck to Chairman Mao. This is basically a way to advocate responsibility to the government. It's the laziest communism you could ever find.

But it's also stupid, because you never want to get in between a mom and her kid. The strongest instinct is the maternal instinct. Telling a mother that her kids are part of a collective is the dumbest thing MSNBC has done since hiring Keith Olbermann.

GUILFOYLE: They got rid of him.

BOB BECKEL, CO-HOST: First of all, when Dana said that, I didn't ask to be born, that's exactly what they sound like -- just the way you did that. I mean, I can hear my kids say that over and over again when they got mad at me. I didn't ask to be born.

I think I understand -- I think I understand what they are trying to say here. It was not said in the way that it should have been said. It's not all a bunch of communist, the teacher's lounge.

GUTFELD: What does the word "collective" come from?

BECKEL: The word "collective" is a bad choice of words.

GUTFELD: Think of it, the substance, your children don't belong to you. They belong to the collective. That's socialism.

GUILFOYLE: That's very strange, Bob. That's not appropriate.

BECKEL: Wait a second. Went on to say we should spend more money on education, right. It is true during the school year, children spend more time in an educational institution waking hours than they do with their parents.


BECKEL: So, in that case, they are sort of being taken care of by that school system. And so, I think that, I understand. I understand the village concept. And I don't -- but I don't think the word "collective" is a way that I would present it.

GUILFOYLE: This is going way beyond the village. This is saying, your child you may have given birth. You may some bills, but your child does not belong to you. It goes to a larger issue of the takedown of the nuclear family.

Listen to Rush.


RUSH LIMBAUGH, RADIO TALK SHOW HOST: The nuclear family has always been under attack by communist, by leftist. But, the fact that it is said in America on a cable news channel and is considered fairly benign is what has changed. This isn't that big of deal anymore. That's what's changed, folks.


GUILFOYLE: Do you agree with that?

BOLLING: Here is what it is. Look, the liberals are for big government.

They are for the collective. The government knows best. They will take care of you from the cradle to the grave.

MSNBC is the mouth piece for big government. So, of course, they are going to run. I'm sure that went through four or five layers of producers who said, yes, that's fine. She can say that that's fine.

That's our -- it's in our words, in our language. It's exactly what we lean forward or whatever their saying is. That's what they're talking about, collective. It's socialism.

BECKEL: Can I make a point? Not all liberals think that you ought to be taken care of from cradle to grave. There are some of us who believe that there are places where you do need government intervention and other places you should stay out of it.

In this case, I think as I go back to it she is trying to make this point and it is not about taking control of your kids or anything else. It is not communism. It is the idea that these kids spend a good deal of time in the community and in the education system and we have a certain responsibility for that. That's all.

It was not said, while I repeat that, but again it's MSNBC --

GUILFOYLE: OK. So from a messaging standpoint, why did she do this and double down?

OK, so here it says here, "Allow me to double down. Kids are our collective responsibility."

So, Bob, even though you are trying to clean up this mess for her, she's saying, that's exactly what I meant.

And then here's another one she has got a quote on MSNBC.com as part of an article, "One thing is for sure, I have no intention of apologizing for saying that our children, all of our children" -- I think she means Jasper, too -- "are part of more than our households. They are part of our community."

BECKEL: It's true they are part of our community. I'm not trying to clean it up. Because there is too much to clean up I don't have a big enough dump truck to clean it out of here.

GUILFOYLE: Thank you, Bob.

BECKEL: So, please, I'm not here defending MSNBC or defending her, as I said. If I would have written this script I would have written it differently.


PERINO: From a brand new standpoint from the Democrats -- I agree with you, Bob, not all Democrats think that. But there is a serious problem developing for the Democrats, that it's slowly becoming a rebranded left wing crazy nuts on the left that don't want you to be able to take care of your children and it's just -- it's a little bit creeping in here and there, and pretty soon, you're going to have people who are actually running on this type of a message.

It's not like she said it off the cuff. That was edited, highly produced.

It's a public service announcement that they do.

So, I think that the left, whatever the third way or the some sort of middle ground needs to at least step forward. Bill Clinton has tried to do that, to try give some advice. When Hillary probably runs in 2016, you'll see more of that.

BECKEL: You know, you're right. This is my fear for the Democratic Party.

It is beginning to get this big government thing and then when you put the word "collective" in there, I can think about that -- would you ban that phrase?

GUTFELD: Yes. I'll get on that.

BECKEL: OK, good.

GUTFELD: But it is a power grab. It's a power grab. The Democrats control the government. And the government wants to take responsibility for the kids. That's how it works. It's always about expansion.

Really, what is a child anyway? Aren't we all children at heart? Why do we have to by age? Why can't -- anyway, isn't what the left believes is that we are all children and the government is their parent, is our parents, and that we are really just babies who can't take care of ourselves.

BECKEL: I don't think, well, first of all, I am still a baby and I would like to be a child in perpetuity. But I don't think the left believes that the government ought to be in charge of all of this.

BOLLING: Let me ask you this -- define socialism for us? We have done this a hundred times on the show. Do you want to define socialism?

BECKEL: It depends what socialism you are talking about.

BOLLING: Give me any brand.

BECKEL: State-owned ownership of business.

BOLLING: As a worker within the socialist economy system, where does my productivity go?

BECKEL: The difference between socialism and communism.

BOLLING: OK. Either one. Pick one of them.

BECKEL: If you take a state-run organization.

BOLLING: It goes to the state, right? The collective.

BECKEL: Yes, it does go, yes.

BOLLING: Exactly what she said.

BECKEL: That's why I said the word "collective" is not a good idea and Dana's point about it being --

GUTFELD: But I love the phrase.

BECKEL: You've got to ban it, man.

GUTFELD: No, no. No. Because she is saying what it is. That's the beauty of it.

I want -- I want leftist to use these words.

PERINO: The collective is more descriptive than the village.

GUTFELD: Exactly, the village is fake. The collective is real. This is utopia by force. This is how fascism becomes gift-wrapped as caring, inevitably, it becomes calling. Any time a collective achieves its aims, people die.

However, I'm not saying Sarah Jessica Parker that's her name, right, who was talking earlier. I'm not saying she is out -- I think she actually believes this is a good thing.

BOLLING: By the way, Sarah Jessica Parker probably would say the same thing.

GUTFELD: What was her name?


PERINO: Jennifer Love Hewitt.

GUTFELD: Jennifer Love Hewitt --



BECKEL: Can I suggest don't give Gutfeld any more ammunition, OK? Because he has already been wound up on this thing. Eric is. Dana is trying it to be sane about this. (INAUDIBLE) into the pitch.

BOLLING: If you're a moderate liberal, I think you push away from MSNBC, and this brand of liberalism.

BECKEL: I divorce myself.

GUILFOYLE: Collectively, right now, we have got to jump to the tease.

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