Updated

The Portland Trail Blazers and Moda Health signed a 10-year naming rights agreement to change the name of the Rose Garden to the Moda Center.

"These are the types of large-scale partnerships that are going to take our organization to the next level," Trail Blazers president and CEO Chris McGowan said. "This agreement enables us to reinvest in the company and the team at levels that impact every aspect of the fan experience, including the facilities, amenities, events and even the product on the court."

The arena had been named the Rose Garden since it opened in 1995.

"Since our company was founded in 1955, we've invested in projects that create healthy people and healthy places," Moda Health president Dr. William Johnson said. "This partnership reaffirms our commitment to this community as we invite people now to join us in creating in the heart of our city a neighborhood that celebrates healthy urban living. We know that together we can be more. Be better."

The new name will be on the building for the team's regular-season home opener on Nov. 2 against San Antonio.