When Kevin Harvick's No. 4 Stewart-Haas Racing Chevrolet rolls into Daytona International Speedway for the Feb. 13 Sprint Unlimited, it will carry primary sponsorship from Busch beer.

Why is that significant? Busch has had a long association with NASCAR, sponsoring what's now known as the XFINITY Series from 1987 to 2004. Busch was also the title sponsor of the Busch Clash -- now the Sprint Unlimited -- from 1979 to 1997.

But Busch hasn't been a car sponsor in the Cup Series since they backed Cale Yarborough in 1979.

So for beer fans, Busch sponsoring Harvick is kind of big deal.

To celebrate its return, Busch is running a new ad campaign that "revolves around the idea that hard work is meant to be rewarded, and Busch is the perfect beer to celebrate the moment when the job is done, and done right," the company said in a statement.

The accompanying video is a first look at the new ads, which will run in 15- and 30-second formats.

Busch, Busch Light and other special-edition Busch paint schemes will be featured on Harvick's No. 4 Chevrolet for 12 races during the 2016 NASCAR schedule:

February 13: Sprint Unlimited, Daytona International Speedway

April 24: Toyota Owners 400, Richmond International Raceway

May 1: GEICO 500, Talladega Superspeedway

May 21: NASCAR Sprint All-Star Race, Charlotte Motor Speedway

July 2: Coke Zero 400, Daytona International Speedway

July 9: Quaker State 400, Kentucky Superspeedway

August 7: Cheez-It 355, Watkins Glen International

August 20: Bass Pro Shops NRA Night Race, Bristol Motor Speedway

September 4: Bojangles' Southern 500, Darlington Raceway

October 8: Bank of America 500, Charlotte Motor Speedway

October 30: Goody's Fast Relief 500, Martisville Speedway

November 6: AAA Texas 500, Texas Motor Speedway