Updated

New England Patriots tight end Rob Gronkowski is one of the most marketable players in the NFL, and it's easy to see why with his outgoing personality.

Just in this offseason alone, he's done commercials and spots for Dunkin Donuts, Foot Locker and a handful of others. Now, Gronk is getting into the food business.

Gronk is getting his own licensed hot sauce, appropriately named "Gronk's Hot Sauce." The label is, well, very Gronk to say the least.

"Gronk's Hot Sauce" will be hitting shelves at Big Y and Stop & Shop stores in New England and will retail for $3 to $4.

If you need a better reason to buy the hot sauce other than the fact that Gronk's face is on the bottle, a portion of the proceeds will go to his charity, the Gronk Nation Youth Foundation.

(h/t ESPN)