That's no Bentley -- it's Kia's 400-horsepower Telluride concept

Kia is primarily known for its affordable, increasingly desirable economy vehicles, but if you were to fast forward five years, you might see a very different lineup indeed. The brand is currently mulling the idea of introducing a sports car by decade's end, and at the 2016 Detroit Auto Show, the company showcased another of its ambitious ideas.

The Telluride concept is a large, three-row SUV that brings Kia into uncharted territory. While still a pure concept at this time, the Telluride shows that the automaker is at the very least interested in offering a premium, technology-packed SUV above the current Sorento. Consider the waters tested.

"The Kia Telluride makes an aesthetic statement for the Kia brand as a bold, all-new luxury SUV with an abundance of advanced technology, focusing particular attention on the experience and comfort of second-row occupants," said Tom Kearns, Chief Designer at Kia. "Longer, wider and taller than the recently redesigned Sorento CUV, Telluride allows us to envision what a full-size, seven-passenger SUV from Kia could look like."

The Telluride is pronounced, boxy, and muscular, with an upright stance and a commanding "tiger-nose" grill highlighting the front end. While it isn't shown in the photos, the SUV also features suicide-style doors that open 90 degrees in opposite directions, which presents a welcoming "portal" into the vehicle's panoramic interior space.

Inside, the Telluride is adorned with black leather captain's chairs for the first two rows and a folding bench to accommodate the passengers in the rear. The best seats in the house are undoubtedly up front, though, as each captain's chair equips a "Smart Sensor" that reads the occupant's vitals and displays them on the interior door panel screen. Once this is done, a roof-mounted Light Emitted Rejuvenation (LER) system uses LEDs to sooth the people inside and supposedly increase their energy levels.

Second-row travelers have yet another toy to play with, a multimedia control system called Swipe Command. Like a smartphone or tablet, users simply swipe across a thin, touch-sensitive band mounted on the console to scroll through media. Speaking of media, the Telluride also equips a seven-speaker Harmon Kardon stereo, which comes with wireless headphones that automatically charge when stowed.

Providing power to all four wheels is a hybrid powertrain that includes a 3.5-liter, 270-horsepower V6 and a 130-horsepower electric motor, resulting in a stout 400hp overall. On the highway, Kia says the Telluride returns more than 30 mpg.

Also watch: Top Tech Stories of the Week | CES 2016, Netflix Petition

new DTVideos.Jwplayer('dt-video-container-2953557611', {playlist: [{"sources":[{"file":"http://content.jwplatform.com/videos/UgbjJZpW-1280.mp4"},{"file":"http://content.jwplatform.com/videos/UgbjJZpW-1280.webm"}],"image":"http://content.jwplatform.com/thumbs/UgbjJZpW.jpg","mediaid":"UgbjJZpW"}], primary: 'html5', controls: true, autostart: false, mute: false, repeat: false, image: 'http://content.jwplatform.com/thumbs/UgbjJZpW.jpg', width: '100%', aspectratio: '16:9', advertising: {client: "googima", tag: "http://pubads.g.doubleclick.net/gampad/ads?sz=970x556&iu=/5611/dtmn.video/dt_ros&ciu_szs&impl=s&gdfp_req=1&env=vp&output=xml_vast3&unviewed_position_start=1&url=__page-url__&description_url=http%3A%2F%2Fwww.digitaltrends.com&correlator=__random-number__&cmsid=2860&vid=__item-mediaid__&cust_params=supports%3Dbt%252Cmp%252Cskin", schedule: null, admessage: null, companiondiv: [], skipoffset: null}}, {content_id: 'UgbjJZpW', discovery: true});

Please enable Javascript to watch this video