Nike is doing a re-boot of an old-time fave for Hispanic Heritage Month.
On Friday the athletic wear giant released a limited-edition version of its very first track shoe, the Nike Cortez, that's been given a color Swoosh and insole inspired by Mexican folk art.
The shoe, the Nike Cortez LHM (for Latino Heritage Month), “honors and celebrates the future of young Latinos, while simultaneously nodding to their past,” the company said in a statement to Fox News Latino. “The bright, bold colors and the geometric shapes of the design pattern were inspired by cultural elements throughout Latin America – colors and shapes reminiscent of indigenous and cultural patterns, regions and people.”
It is the first time Nike has created a shoe for Hispanic Heritage Month, which runs until Oct. 15.
According to the company, the original Cortez, which debuted in 1972, was the "first masterpiece" by Nike co-founder Bill Bowerman. It put unprecedented cushioning in the insoles and was very lightweight, which made it one of the most popular running shoes at the 1972 Olympic games.
“It was an unmistakable icon — a walking billboard that told your story and declared your affiliation — and came to thrive with fierce style on the streets of Los Angeles,” the company said of the original shoe.
It's unclear why the shoe was named Cortez.
The Nike Cortez LHM sneaker is now available in stores in Los Angeles, New York City and at Nike.com. They retail for $90.
Includes reporting by Nikki Abrego, a Fox News Latino college associate.