Spring may have only just begun, but beach season is around the corner. Fortunately, this year, beauty lovers might have an easier time avoiding (literal) makeup meltdowns, thanks to a new innovation sweeping through every major beauty brand in the industry.
It’s foam foundation, and trust us: You’re going to want to jump on this bandwagon sooner rather than later.
Though foam foundation is a relatively new concept in the beauty world, a handful of mainstream brands, including Elizabeth Arden and Maybelline, have recently debuted their own versions of the product. Unlike cream or powder foundation, which can feel too heavy in the summer, foam foundation, like mousse makeup, is about as lightweight as it gets — and a little goes a long way.
As the ladies of BuzzFeed’s Broadly demonstrated in a recent video, one marble-sized dollop can cover the entire face easily. Though formulas vary, foam foundation generally offers medium-sheer coverage, similar to a BB cream or a tinted moisturizer. Best of all, foam formulas offer a natural, glow-y finish—which, in the summer, is crucial, as anything heavy can look overdone.
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Since foam foundations are relatively new, you’ll have to test this one for yourself to determine if it works for you. But as far as we’re concerned, foam foundation is one of the coolest beauty innovations we’ve seen in a while — and that is saying something.
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