Maybe it was a gap in judgment?
The Gap has pulled a striped shirt from its online shops after the item began drawing comparisons to the uniforms worn by inmates at the Auschwitz concentration camp.
And the name of the top? “Camp shirt.”
It’s unclear when exactly the shirt became available on Gap.com, but the Twitter backlash largely erupted on Thursday. One user labeled Gap as “clueless,” and another called the shirt “extremely wrong.”
“So @Gap made a white-and-grey wide-striped shirt that reminded me of concentration camp uniforms even before they called it a 'Camp Shirt,'" wrote on Twitter user. “I don’t know if there’s something I’m missing here, but this reads extremely wrong to me.”
By Friday morning, the shirt was no longer for sale on Gap.com, or even the brand’s Canadian site, which had previously listed the item as a “striped shirt.”
However, the black-and-white “camp shirt” was still available on the company’s U.K. site as of Friday morning.
Camp shirts, meanwhile, are indeed the name for a specific style of shirt, usually a short-sleeve shirt with a flat collar. Gap still offers several “camp shirts” for sale on its site, including other iterations of the exact same black-and-white-striped shirt, in a couple of different prints.
A representative for the Gap confirmed to Fox News on Friday morning that the shirt was being pulled from its online shops.
"We are deeply sorry for this oversight," a spokesperson for the brand said in an emailed statement. "It was never our intention to design a shirt that could be interpreted or associated in this way, and thus inconsistent with the beliefs and values of our company. We immediately responded and are having the item removed from our site."