Crazy rich Asians are posting photos of themselves face down and surrounded by luxury goods in a new trend sweeping social media.
The Mandarin hashtag, which literally translates to “show off fake fall” in English, has taken Chinese social media by storm. Over one million posts with the hashtag have appeared on Weibo, China’s equivalent to Facebook, showing staged photos posing on the ground with luxe objects.
The online craze started in Russia, then called the “falling stars” challenge, with more than 100,000 posts on Instagram. It usually involved someone tumbling out of a vehicle and “accidentally” flashing people with their money.
As the fad’s popularity skyrocketed online, social media users are now calling it the “flaunt your wealth challenge.”
But while these staged pictures are intended for fun online, Chinese authorities are not taking it lightly. Some people who have participated in the trend have received tickets for violating traffic laws to get the perfect photo. Two women were recently fined $21 and $2 for posing with their car at a crosswalk in Taizhou, China, the South China Morning Post reported.
The trend has even trickled down to ordinary people with other users posting photos of themselves surrounded by their work tools or equipment used in their favorite hobbies.
“They are ‘rich’ because of their contributions,” one Weibo user wrote in Chinese, translated by Quartz. “They are always hardworking. It’s the greatest fortune of society if everyone excels at what they do.”