Black Friday. It’s the most anticipated shopping day of the year and the unofficial beginning of the Christmas shopping season. It’s a day when many excited shoppers line up at their favorite stores in the wee hours of the morning, hoping to score this year’s hottest gifts. And while the potential to save oodles of cash is there, if you’re not careful, you could end up a victim of the season. So as you make your list and plan your shopping strategy, here are some things to keep in mind.