Want to get cognac to sell? Get Jay Z to drink it.
Drinks giant Bacardi has launched a new high-end VSOP (Very Superior Old Pale) cognac called D’Usse (pronounced dew-Say)-- and apparently Jay Z digs it.
So much so that he is in a commercial for it and is serving it in the backstage hospitality suite and on the VIP Riser of the JAY Z and Beyonce "On The Run" tour.
D’Usse, which retails for about $50, is the official sponsor of the hospitality suite and VIP Riser and they created a cocktail called Deuces with their cognac.
Karl Franz, mixologist for D’Usse came it to show us how to make it.
And fortunately for me, I got to taste it.
Deuces cocktail recipe:
1.5 oz D'USSE
2.5 oz Simply Lemonade
0.5 oz Ginger Ale
Splash of grenadine
Try it and let me know what you think.