In Asian and Middle Eastern countries, there has been a major spike in the instant coffee market.
According to Euromonitor, the instant coffee market is currently valued at $28 billion and is expected to grow another $8.3 billion by 2020.
“The growth is coming predominantly out of the developing world, like Asia and the Middle East, where consumers are finding instant coffee a quick, attractive, easy to make way not only to get energy but also to get a quick taste of modern westernized lifestyles,” Euromonitor analyst Matthew Barry told FoodNavigator-USA.
In many developed Western countries, instant coffee consumption has been on the decline — except for in Eastern Europe, which currently has the highest consumption of instant coffee worldwide.
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But Pacific Asian, Middle Eastern, and African markets are expected to surpass Eastern Europe in consumption of ready-to-drink crystals by 2020.
The instant coffee market not only include black coffee but also varieties premade with cream and sugar. Advancements in instant coffee may bring premium coffee culture and products to developing countries in the near future.