Is that you, Applebee’s? You look… different.
Last month, it was revealed that Chuck E. Cheese was posing under more grown-up Pasqually Pizza and Wings. on certain food delivery apps. The shocking information was originally uncovered open by a Reddit user, who posted an exchange with a Grubhub delivery driver as proof.
According to the text messages, the delivery driver shared that when he went to pick up the food ordered from Pasqually Pizza and Wings, the location was a Chuck E. Cheese restaurant with windows that "had [the restaurant's name] on them.”
Chuck E. Cheese later confirmed in an email to Fox News that it had launched Pasqually’s Pizza and Wings on third-party delivery apps for stores nationwide.
"CEC Entertainment announced the launch of Pasqually’s Pizza & Wings, a delivery-only brand operating on its own, leveraging the operational infrastructure of Chuck E. Cheese kitchens across the nation. The inspiration was rooted in the desire to create a premium pizza while staying true to the CEC brand. Pasqually’s Pizza & Wings, named after another favorite member of Munch's Make Believe Band, shares kitchen space with the Chuck E. Cheese restaurant, ensuring high-quality, fresh ingredients," a Chuck E. Cheese representative shared with Fox News. (Munch’s Make Believe Band, as we all know, is the same now-defunct animatronic band that played for guests at Chuck E. Cheese.)
According to the spokesperson, the pizza sold at Pasqually's is different than the cheesy offerings you might remember from Chuck E. Cheese, reportedly featuring "a thicker crust, extra sauce and new blends of cheese and seasoning, giving consumers a more flavorful, more premium pizza experience.”
The restaurant did not confirm whether or not Pasqually was actually the one making the pizzas.
This rebranding gimmick, meanwhile, is not only being used by Chuck E. Cheese as Americans are turning more to app-based food delivery during the coronavirus pandemic. Neighborhood fast-casual dining favorite Applebee’s is also listed as "Neighborhood Wings" on Grubhub. Though, if you look closely at the restaurant image in the corner on the app, you can make out "Neighborhood Wings by Applebee's" in small letters. However, on the app, the business comes up only as "Neighborhood Wings."
"At Applebee's restaurants, wings are a top-selling menu item," Scott Gladstone, vice president of Applebee's strategy and development told Fox News. "We rolled out the launch of Neighborhood Wings by Applebee’s over the past 4-6 weeks on GrubHub, and it’s available in nearly 750 restaurants nationwide."
"While the concept has been in development for months, our recent model shift to an only off-premise business was a great opportunity for us to launch and further serve our guests. This virtual restaurant allows guests to get their Applebee’s wings fix and gives us the opportunity to test out new items made for wing lovers that aren’t on our main menu. For example, the new Honey Pepper Sauce wing flavor and the ability to order higher wing increments (up to 60 wings!) are options only available through Neighborhood Wings by Applebee’s. As we continue to learn from this brand extension, we will be introducing additional innovation to meet our guests’ demands.”