Worst Celebrity Endorsement Snafus

Los Angeles Lakers' Kobe Bryant (L) defends against Cleveland Cavaliers' LeBron James during the second half of their NBA basketball game in Los Angeles December 25, 2009. REUTERS/Danny Moloshok (UNITED STATES - Tags: SPORT BASKETBALL)

Basketball star Kobe Bryant is at the center of a scandal once again. But this time he's in trouble with . . . Armenians?

The L.A. Lakers star signed a lucrative endorsement deal to become the face of Turkish Airlines as it launches nonstop flights between Istanbul and Los Angeles.

But Los Angeles is home to a large population of Armenians, many of whom who believe Turkey committed genocide against the ethnic group in a massacre beginning in 1915.

Needless to say, they want Kobe to back out of the deal.

SODAHEAD SLIDESHOW: See the biggest celebrity endorsement fails.

"Armenian Americans hope that Kobe would balance what clearly looks to be a profitable business deal with a strong moral statement against Turkey's violations of human rights, including, of course, its ongoing denial of the Armenian genocide," the Armenian Youth Federation said on their website.

But we doubt Kobe will bow to the 30 or so Armenian protesters who showed up to a recent game.

From Kobe to Tiger Woods to Michael Jackson, let us know: Who had the biggest celebrity endorsement FAIL?