Justin Bieber's NBC concert special a complete flop, report says

Justin Bieber may be on course to have the top-selling album of the year, but TV-wise, he's a major flop.

The pop superstar's hour-long NBC concert special, "Justin Bieber: All Around The World," pulled in only 3.3 million viewers, making it the network's lowest-rated broadcast Wednesday night, according to reports.

The main cause of Bieber's lackluster ratings -- compared to his anticipated chart-topping success -- is a bad case of bad timing.

"It's pretty obvious he attracts young viewers, young females in particular, and this is the time of year when a lot of those viewers are not at home watching TV," Marc Berman, editor-in-chief of TV Media Insights, said.

In recent years, pop star TV specials haven't had the ratings impact that you'd expect, given their mainstream popularity.

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The problem, Berman said, is "they just don't resonate anymore. Someone like Bieber is all over the place -- on YouTube, everywhere -- it's not like you're seeing anything unusual ... You're seeing [pop stars] all the time and I just don't think [TV specials] matter to these fans."

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