Gwyneth Paltrow's Broadway show set to close following struggling ticket sales

Gwyneth Paltrow's Broadway show, 'Head Over Heels' to close soon. (Reuters)

Not everything Goop goddess Gwyneth Paltrow touches turns to gold, it turns out.

The Go-Go’s musical she produced, “Head Over Heels,” will close Jan. 6 after struggling at the box office, producers revealed Monday. The closure comes at the same time overall Broadway ticket sales have been booming.

The show that marked Paltrow’s Broadway producing debut oddly paired music by the ’80s band with a story inspired by a 16th-century English prose poem. It will have played just 188 regular performances when it shuts down.

According to the Hollywood Reporter, the show posted a weekly gross of more than $300,000 only twice during its ill-fated run. Box office stats from the Broadway League reflect that the show, which had an open run, was playing to 46 percent of capacity the week of Thanksgiving, when others were hitting record sales.

Broadway ticket sales and attendance were way up compared to the same week a year ago. New hits have included “Network,” starring Bryan Cranston, as well as Aaron Sorkin’s “To Kill a Mockingbird,” starring Jeff Daniels. Those shows, both in previews, have been reporting sellouts. “The Cher Show” was also drawing Thanksgiving crowds. It grossed more than $1 million the week ending Nov. 25 — even while the diva herself became so emotional at one performance, we reported, that she fled her seat!

Producers of “Head Over Heels” also included billionaire Louise Gund and Paltrow’s ex-boyfriend, ’80s star Donovan Leitch.

Reps for the show said that under lead producer Christine Russell, “Head Over Heels” will explore a US tour as well as regional productions and professional licensing.

Said Russell of the run: “We are incredibly proud of what ‘Head Over Heels’ has come to represent, not only on Broadway, but for future generations of theatergoers.”

Paltrow, meanwhile, will land on her feet, of course. After Page Six reported that she hinted she’s got a Goop TV project in the works, reports said the show will land at Netflix.

This article originally appeared in Page Six.