Cindy Margolis Orders Sperm Samples From Contestants in New Dating Show

Former Playboy pin-up Cindy Margolis knows a thing or two about infertility, having given birth to her three children through IVF and later authoring the book “Having a Baby… When the Old-Fashioned Way Isn’t Working.”

Now she's bringing the to television with her new dating reality show, “Seducing Cindy,” to debut on the FOX Reality Channel on January 30.

“I am the spokesperson for Resolve, the National Infertility Association, so we could get away with it. We had one competition where the guys had to go through what I went through and give a sperm sample,” Margolis told Tarts. “It was interesting to have 25 guys go off into a room and bring you back a sperm sample. Clinically, I know how to test sperm, and I tested each of the guy’s sperm on my show. It was the craziest thing.”

The dating reality show has men aged 18-49 competing in a range of interesting competitions in the hope of scoring Margolis’s hand in love. And according to the upcoming reality starlet, the guys were happy to go through with the “sperm” game.

SLIDESHOW: The Lovely and Talented Cindy Margolis

“The looks on the guys faces [were] priceless, I don't think that any man would ever think in their lifetime they would be asked to give their sperm sample on national television! They were in pure shock! But I will say that I do give the guys a lot of credit. Each one of them was 'up' for the challenge,” Margolis said. “The intention of my asking the men to give me their sample was for them have some insight into my real life. They came to the show to vie for the love of their 'fantasy woman,'  Cindy Margolis. I wanted the men to see that my real life has not been a fantasy.”

And just because the 40-something starlet made her way into the Guinness World Book of Records in 1999 for being the most downloaded lady on the Internet, it doesn’t mean that men come easy.

"[For a while] I couldn’t even get a date,” Margolis said. “So then to have 25 men vying for my love, then to say goodbye to each of them one at a time was the toughest part for me. I didn’t know it would be that emotional, my heart was on the line.”