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Amazon has announced the dates for Prime Day 2026, marking the sale's return to June for the first time since 2021. The four-day event runs June 23–26. Here's everything shoppers need to know, from how to prepare to the early deals already available.

When is Prime Day 2026?

Amazon's four-day Prime Day sale starts June 23 and runs through June 26. Deals go live at 3 a.m. ET, giving shoppers on the West Coast a head start with midnight access.

What is Prime Day?

Prime Day is Amazon's biggest annual shopping event, offering Prime members limited-time discounts on everything from tech and home essentials to clothing and beauty products. While most deals require a Prime membership, Amazon typically makes select discounts available to nonmembers.

A Prime membership costs $139 per year and unlocks access to the event's deepest discounts, including Lightning Deals and short-term price cuts on popular products. Amazon's own devices — including Kindles, Echo Speakers and Fire TVs — are often among the sale's biggest bargains.

Tips for finding the best Prime Day deals

Become a Prime member before deals drop: Sign up for a Prime membership ahead of time to avoid delays when deals go live. It only takes a few minutes, and you can start with a free 30-day trial. That way, you're ready to shop as soon as the sale begins.

Add items to your cart early: If you already have products in mind, add them to your cart before the sale begins. That way you can quickly see when prices drop and check out before popular items sell out.

Pay attention to Lighting Deals: Amazon runs Lightning Deals throughout the day, but they're only available for a short time and often sell out in minutes. Some of the best discounts appear late at night, so it pays to check back often. Look for the red "Lightning Deal" label on product pages and act fast when you see it.

Sign up for deal alerts: Amazon often releases limited-time Lightning Deals during major events. Setting up alerts through the Amazon app or adding items to your watchlist can help you catch discounts before they disappear.

Follow FOX News Deals: Another easy way to stay ahead of the biggest discounts is to follow FOX News Deals on Facebook, where we share articles highlighting standout bargains during major shopping events.

FOX readers' favorite past Prime Day deals

These picks were popular with FOX readers last year, and they're all on sale now ahead of Prime Day.

Apple AirPods Pro 3: $199 (20% off)

Original price: $249

Apple AirPods Pro 3 wireless earbuds feature pro-level noise cancellation. (Amazon)

Apple's AirPods Pro 3 earbuds combine active noise cancellation with Transparency mode, while adaptive audio automatically adjusts to your surroundings for a more personalized listening experience.

Ring outdoor camera: $39.99 (50% off)

Original price: $79.99

Bring your security outdoors with a Ring camera. (Amazon)

This Ring outdoor camera delivers 1080p HD video and sends motion-activated alerts straight to your phone. It remains one of Amazon's best-selling home security devices, with more than 10,000 bought in the last month alone, and it's now half off.

READ MORE: Practical Father's Day gifts under $50 that don't feel cheap

DeWalt drill and impact driver set: $169 (32% off)

Original price: $249

This durable set is 39% off. (Amazon)

Save $80 on DeWalt's drill and impact driver set while the sale lasts. Built for durability, both tools feature long-lasting batteries and built-in LED lights to help you work in low-light spaces.

Sony WH-CH520 wireless headphones: $38 (46% off)

Original price: $349

A reliable pair of wireless headphones with 50 hours battery life. (Amazon)

This budget-friendly pair of headphones just got an even deeper discount, and they still provide that high-quality sound Sony is known for. With an impressive 50-hour battery life, you can listen to music for weeks without recharging.

READ MORE: Apple deals you can't miss: AirPods, iPads and accessories up to 78% off

Shark FlexBreeze HydroGo fan: $89.99 (50% off)

Original price: $179.99

A misting option adds cooling indoors and out. (Amazon)

Stay cool indoors or out with the Shark FlexBreeze fan — a powerful yet quiet fan with a built-in misting mode to helpkeep you cool and a lightweight design that's easy to move wherever you need it.

For more deals, visit www.foxnews.com/deals

CHEF iQ Sense smart wireless meat thermometer: $69.94 (46% off)

Original price: $129.99

Monitor your cook from anywhere with WiFi capabilities.   (Amazon)

Take the guesswork out of grilling with this smart thermometer, which uses multiple sensors to track your food's internal temperature and sends real-time updates straight to your phone. The CHEF iQ app also includes guided presents to help you cook everything from steaks to chicken just right.

To take advantage of any Prime Day deals, you must be a Prime member. You can join or start a 30-day free trial to start your shopping today.