Hyundai and Porsche want to put a ghost in your machine.
The automakers have invested millions in Swiss tech firm Wayray, which is developing an augmented reality system that can be incorporated into a car windshield and display animated information.
Along with providing directions and safety alerts, Wayray has demonstrated a program that looks like a racing video game and projects a holographic ghost car in front of your vehicle that you could potentially race against on a real track or take instruction from.
Other applications include hotel windows littered with entertainment and A.R. goggles, but the automotive products are coming soon.
The company plans to launch a plug-in aftermarket device called Navion next year, with factory installed versions expected as early as 2020.