If you can’t beat them, bribe them. Chevrolet is willing to give $2,500 to Ford Mustang owners to get them to switch to a Camaro.
So-called conquest incentives like this are common in the auto industry, but don't often apply to a specific model like Chevy's deal.
The Camaro finished a distant third to the Mustang on the muscle car sales charts last year and was trailing its pony car rival 38,542 to 24,516 sold through the first half of 2019.
The automaker should be particularly interested in clearing out its remaining 2019 Camaro SS models before the new cars arrive because it featured a controversial grille design that has been restyled for 2020.
With the discount, the starting price for the entry-level Camaro drops to $23,495, while a top of the line 650 hp Camaro ZL1 can be had for $62,195 before any other discounts are applied.