Angelina Jolie will no longer be the face of high-end clothing line St. John.
St. John’s CEO Glenn McMahon claims the decision to drop Jolie was made because the company believes the star “overshadowed the brand,” Women’s Wear Daily reports.
“We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette,” McMahon said.
The new campaign, shot by photographer Gred Kadel, intends to “show a modern point of view of St. John. We have evolved.”
The ads can be seen in the February issues of Vanity Fair, Harper’s Bazaar and Vogue, WWD reports.