In response to a Super Bowl ad for Chevy trucks, Ford has sent letters to both GM and NBC asking that the $7 million ad be pulled from the air during the game, Jalopnik.com reported.
The minute-long ad, titled “2012,” features a Silverado Chevy truck driving through the ruins of a city after the 2012 apocalypse as predicted by the Mayans. But Ford is angered by the suggestion in the ad that a driver of a Ford truck would not be among the survivors.
According to Motoramic.com, Ford sent a cease and desist letter to Chevrolet and are pressuring NBC to pull the ad.
GM Global Chief Marketing Officer Joel Ewanick responded with a press release saying the company stands by its claim that the Silverado is "the most dependable, longest lasting full size pickup on the road," according to Jalopnik.com.
"We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away," the statement reads.
Ford spokesman Mike Levin told Motoramic: “Claims are made in advertising frequently by every auto manufacturer… This type of ad protest happens from time to time,” adding that “we'll always defend our products."